Fiesta, Forever

March 3rd, 2010

It’s a European sensation. It’s the hottest thing to roll off the Ford assembly lines in a generation. And as it prepares for its U.S. debut this summer, it has domestic driving enthusiasts licking their lips and lining up, without reservation.

Actually, they’re doing it with reservations, but without hesitation, thanks to the nationwide Fiesta Reservations program. Part marketing drive, part grass-roots movement, Fiesta Reservations allows drivers to build their own Fiesta online, arrange priority order handling, receive personalized vehicle updates and qualify for a no-charge SYNC ® entertainment/communications system, as well as a free upgrade to premium sound – all leading up to ownership of Europe’s favorite new subcompact.

Projected to lead its class in fuel economy (30 mpg city/40 highway), Fiesta is proving how exciting efficiency can be. With a peppy 1.6-liter Duratec engine, twin independent variable-cam timing and an available six-speed PowerShift automatic transmission, Fiesta moves with a purpose. But the unexpected power is just the beginning: Consider the Ford-tuned suspension and other technological marvels, including the electric power-assisted steering – which compensates for cornering forces and speed changes to maintain weight and maximize fuel efficiency – and the new “active nibble control,” which overcomes minor steering wheel variations by introducing a nibble-canceling torque.

In short, this driving machine is built to perform. But what truly pushes Fiesta to the head of its class are its creature comforts – amenities usually reserved for more luxurious levels. Available leather-trim seats, Intelligent Access with push-button start, standard multifunctional LCD display and that super SYNC ® system (featuring hands-free Bluetooth-enabled phone, voice-activated music search, audible text messages, turn-by-turn navigation capabilities, real-time traffic updates and personalized news, weather and sports reports) enhance the Fiesta driving experience.

With Fiesta Reservations pouring in from around the country, the excitement is already building at Hassett of Wantagh, according to General Sales Manager Lou Evans.

“It’s very rare that a car like this comes along,” Lou says. “Not only a great car, not just a great driving experience or a really efficient model, but a vehicle that creates so much enthusiasm in advance. People are genuinely excited about this car.”

Perhaps the most exciting feature of all, Lou adds, is the price. With all those engineering wonders, all the high-tech innovations and that incredible fuel economy, you might expect to pay through the nose. But the four-door Fiesta – available in both sedan and hatchback models – has a starting MSRP of only $13,320.

“At that price, this car is going to be a massive seller,” Lou says.

All the more reason to stop by Long Island’s No. 1-volume Ford, Lincoln, Mercury dealer today and learn more about the fabulous new Fiesta – or visit www.fordvehicles.com/cars/fiesta and make your own Fiesta Reservation. You can also learn more about Fiesta on YouTube and follow the vehicle on Twitter.

But no matter how you bone up on the hottest car of 2011, remember – Hassett Has It!

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Hassett Gives Toyota Owners a ‘Brake’

February 11th, 2010

It’s a tough time to own a Toyota. Check out any newscast, newspaper or late-night monologue, and you understand exactly how rough a road awaits the foreign-bred autocrat of automakers.

Now more than ever, shelling out for an “import” doesn’t ensure quality. And the American-made automobile, once the punch line of international automotive humor, truly is the king of the road.

If you still have doubts, Hassett of Wantagh is making it easier than ever to upgrade from a foreign question mark to an America-made exclamation point. For the rest of February, Hassett has a special offer exclusively for owners or lessees of 1995 or newer Toyota, Lexus, Honda, Scion or Acura cars, trucks or SUVs. If you trade in or have a lease expiring by June 30, 2010, Hassett will knock $1,000 off any new Ford, Lincoln or Mercury model delivered by March 1.

The offer coincides with two other popular Hassett promotions: The national Lincoln Launch Event, which lifted off Feb. 10, and Hassett’s President’s Weekend sales spectacular, always one of the dealership’s most customer-friendly events.

Along with the new trade-in incentive, it all adds up to “easily, the best deals of the 2010 model year,” according to Hassett General Sales Manager Lou Evans.

“We expect to see a lot of happy customers driving away in new Fords, Lincolns and Mercurys,” Lou says.

The national Lincoln Launch Event includes special short-term “red carpet” leases on all Lincoln models. With flexible financing and easy, no-stress 24-month leases, the unmatched luxury and exciting technology of the MKZ, the MKX and all the thrilling Lincoln models now fit into virtually any budget.

Meanwhile, to honor President’s Weekend, Hassett is pulling out all the stops – including zero-percent financing on most Ford, Lincoln and Mercury models.

All of this is on top of the adventurous “Ski Hassett Subaru and Save” event, which offers two free Shawnee Mountain lift tickets to everyone who purchases a new Subaru model this month.

“February is a very exciting month for us,” Lou notes. “Hassett always Has It … but in February, you might say we have a little more.”

For more information on the special Toyota/Lexus/Honda/Scion/Acura trade-in or any of Hassett of Wantagh’s thrilling February promotions, please visit the Hassett of Wantagh website here. Happy trading!

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Hassett & Shawnee Mt. Host Winter Adventure

January 29th, 2010

Record-shattering blizzards? Endless gray skies? Short, cold days and long, frigid nights? Don’t despair: Hassett of Wantagh is beating back the winter blues with an especially adventurous event.

It’s all downhill at Long Island’s most exciting Subaru dealer, where the Ski Hassett Subaru and Save event is gearing up for its big run. February may be the coldest month of the year, but the deals have never been hotter on one of America’s most popular makes. And through a special agreement with Hassett’s friends at Shawnee Mountain, everyone who purchases a new Subaru in February receives two lift tickets for a free day of fun at “the Poconos’ Favorite Ski Resort!”

From the weather-whipping Forester to the back-road-besting Outback, from the edgy WRX to the dynamic Legacy to the urban-legend Tribeca, all trendsetting Subaru models feature four-wheel independent suspensions for optimal handling, plus Subaru’s patented Symmetrical All-Wheel Drive. And at Hassett Subaru, free Shawnee lift tickets make these outstanding vehicles even more special.

“Customers should take advantage of this fabulous promotion,” says John Fanuzzi, Hassett’s Subaru sales manager. “You take your rugged new Subaru up a mountain and you hit the slopes, and the skiing is on us. It’s terrific.”

A top dealership like Hassett naturally has friends in high places, so Hassett is thrilled to team with Shawnee on this special offer. Featuring 23 trails, terrain parks for all skill levels and the popular Pocono Plunge Snow Tubing Park, the East Stroudsberg, Pa., resort represents the best of the Poconos – the perfect winter adventure to break in your new action-packed Subaru!

Ski Hassett Subaru and Save also features “the best lease options ever on all Subaru models,” according to John, including the 2010 Outback – Motor Trend’s Sports Utility of the Year – and the rest of Subaru’s super-sleek, super-safe line. Subaru was the only manufacturer to receive 2010 IIHS Top Safety Picks for all models.

Just one of many reasons, he adds, why Subarus continue to achieve new popularity among American motorists.

“Hassett’s Subaru sales were up last year over 30 percent,” John says. “Subaru is one of the only manufacturers with a year over year sales increase, whereas most automakers, even Toyota, were down.

“The redesigned Forester and the redesigned Outback Legacy are extremely popular cars,” he adds. “With all the latest technologies and safety features, it’s a whole different world.”

Ski Hassett Subaru and Save runs throughout February. For more information, visit www.hassettautomotive.com, or stop in and chat with John, or any of Hassett’s friendly representatives. See you on the slopes!

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“Reduce, reuse, recycle.”

January 15th, 2010

It’s the mantra of a world going green … but an auto dealership? That depends on the dealership, of course. At Hassett of Wantagh – where the Ford Fusion Hybrid, the North American International Auto Show’s prized Car of the Year, is among the best sellers – reducing, reusing and recycling take entirely different meanings, and important ones at that.

Namely: Reduce your expenses, reuse some of the highest-quality automobiles in the world and recycle your enthusiasm for the car-buying process.

Hassett is giving older cars new leases on life through its well-stocked and meticulously maintained Pre-Owned Division. According to Pre-Owned Sales Manager Sal Rivela, the division is tearing it up of late – a sign, Sal suggests, of a national economy on the mend.

“Things were so bad last year, and a lot of buyers stayed away,” he says. “Now they’re coming back, and they’re looking at pre-owned first as they try to stay within a budget.”

That’s never been easier at Hassett, where up to 100 top-quality pre-owned vehicles are waiting for a new home. Makes and models of every shape and size – four-cylinders or six, practical mid-sizes or sporty convertibles, even the coveted Shelby GT500 – are readily available, along with “the biggest inventory of pre-owned Ford Mustangs on the Island,” according to Sal.

“We specialize in Mustangs,” he adds. “They’re the hottest cars right now.”

Pre-owned Ford Explorers are popular among those in the market for an affordable and reliable SUV, Sal notes, while pre-owned pickups – particularly Ford’s super-tough F-250 – are also showing resiliency.

Every vehicle in Hassett’s Pre-Owned Division undergoes a 131-point checkup, an exhaustive battery of tests designed to optimize the vehicle’s residual value and street life. The best of the best become Hassett Certified Pre-Owned Vehicles, with six-year/100,000-mile warranties, 24-hour roadside assistance, lower interest rates – currently as low as 3.9 percent – and even a full tank of gas.

And for every pre-owned vehicle Hassett offers, the dealership provides a Carfax report at no charge. “We have absolutely nothing to hide,” Sal says.

Longtime customers expect nothing less from a dealership with a 26-year history of stellar service. And with Hassett offering top-dollar for trade-ins and planning a bevy of pre-owned specials for the coming President’s Week sales bonanza, the time is right to come in and check out the deals.

“These are great cars,” Sal says. “And the best part: They’ve already gone through depreciation. When customers go with one of our certified pre-owned cars or trucks, it’s all about short- and long-term savings … and finding the perfect vehicle, at exactly the right price.”

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Fusion Power

December 14th, 2009

The Camry. The Accord. The BMW 7 Series. The Mercedes-Benz E-Class. Pretty good cars … but not the best, not according to Motor Trend Magazine.

Motor Trend’s prestigious Car of the Year is none other than the 2010 Ford Fusion, which bested a field of 23 entries – including those lofty competitors back there – to earn Motor Trend’s top honor. America’s most fuel-efficient midsize (and the country’s No. 1-selling domestic car) is “reborn for 2010 and … better, smarter, nicer, prettier, comfier, leaner, meaner and greener,” according to Motor Trend.

Citing “a soup-to-nuts redevelopment so thorough, it’s as if the first-generation car never existed,” the magazine called the Fusion – from the Base S to the luxurious SEL to the super-efficient Fusion Hybrid – “an economical midsize sedan that doesn’t cost much, yet won’t bore you to tears.”

Efficiency is, of course, the Fusion’s middle name. The Fusion Hybrid, with its EPA-estimated 41 mpg rating in the city and 36 mpg on the highway, tops the Camry hybrid’s best mileage by 8 mpg in the city and 2 mpg on the highway, while the four-cylinder Fusion – with its best-in-class highway fuel economy of 34 mpg – bests the Toyota Camry four-cylinder by 2 mpg.

“We can’t say enough about this car,” says Lou Evans, Hassett of Wantagh’s general manager. “It’s such an attractive draw and customers love everything about it. It was already one of our top sellers, reflecting national sales patterns for the past two years, but now it’s off the charts, with Motor Trend honoring it like this.”

A lot full of Motor Trend’s top-rated cars is just another feather in Hassett’s impressive cap. Hassett is already Long Island’s No. 1 volume Ford, Lincoln, Mercury dealer (as well as one of Long Island’s top volume Subaru dealers) and a six-time winner of the Ford Motor Co. President’s Award for exemplary customer satisfaction in sales and service.

That means Hassett of Wantagh, in addition to fabulous certified sales professionals, boasts a world-class support staff that keeps customers smiling – and keeps them coming back. Throw in the fantastic deals associated with the Ford Year-End Sales Event, and now is the best time ever to purchase your own luxurious, fuel-efficient Ford Fusion.

Motor Trend has crowned it. Ford is cutting fantastic deals on it. You know you want it.

And Hassett Has It.

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Hassett Pulls an Ace

December 14th, 2009

Ken Vighi knows Ford trucks.

One of New York’s most knowledgeable truck experts has joined the Hassett of Wantagh team.

Ken Vighi, president of the New York Ford Truck Club Team, became truck sales manager at Long Island’s No. 1 volume Ford, Lincoln, Mercury dealer in October, and he hasn’t looked back. His new friends at Hassett “have been nothing but nice to me,” he says, and that means something coming from someone who’s sold Ford Motor Co. products for 42 years.

Ken – KJ to his friends – is more than a Ford salesman. He’s a Ford fan. Long before he took the reins of the New York FTCT in 2004, he’d enjoyed a love affair with Ford vehicles, especially trucks. “Cut me open, I bleed Ford blue,” KJ says. “I believe in the product.”

He still remembers the day in 1967 when General Motors workers went on strike – grim news for the young, aspiring GM salesman. “I was told to go work at a Ford store, and when the strike was over I could come back to GM,” KJ recalls. “If you learned one thing at GM, it was that Fords were junk. But, in reality, when I went to work for them I found out Ford was making great cars.”

So ended KJ’s association with GM and began his lifelong relationship with Ford. While he’s sold every manner of Ford vehicle at one point or another, a special place is reserved in KJ’s heart for Ford trucks – particularly the flagship F150.

“The technology, the ride, the handling, the quietness of it,” he says with considerable reverence, before reminding you that Ford F-series trucks have been the No. 1 selling vehicle in the U.S. for 29 consecutive years.

As president of the New York Ford Truck Club Team – at 49 years running, one of the nation’s oldest Ford truck clubs – KJ’s mission is education and charity. Over eight annual meeting, the FTCT instructs young people on “how to be qualified Ford truck salespeople,” KJ says, while sponsoring fundraisers for the American Red Cross, Trees for Troops and other altruistic organizations.

But at Hassett, KJ is all business – and business, he believes, is about to boom.

“In the U.S., we were selling 15 million [Ford trucks] a year until two years ago,” he notes. “For the last two years, we’ve been selling about 10 million. That’s about 10 million total sales that weren’t made… and those buyers will be coming back to the market.

“It’s just numbers,” KJ adds. “The American public has pulled its money out of the stock market and held back on purchases and put its money in the bank. Now it’s going to start spending again … I firmly believe it.”

And Hassett of Wantagh is in the perfect position to enjoy that rebound, according to its new commercial truck manager.

“I’ve been around long enough to know that there’s always an up following the down,” KJ says. “With Hassett’s reputation, and this product line, I think we’re going to have a very good year – not just a good year, a very good year.”

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Regarding Henry

November 24th, 2009

To our friends and neighbors:

American business icon Henry Ford once noted, “Business is never so healthy as when, like a chicken, it must do a certain amount of scratching around for what it gets.” This was certainly a year for scratching, but thanks to our steadfast clients and some terrific deals on some really great cars, Hassett of Wantagh is stronger than ever.

So as we come to the end of 2009’s political and economic roller coaster, we want to thank the loyal customers who stuck with us through these tough times.

The recession that dramatically weakened our national economy is “officially” over, but its effects are still with us. America has just started on the road to recovery. This will be a difficult test of our national mettle, but as always, America will rise to the challenge. At Long Island’s No. 1 volume Ford, Lincoln, Mercury dealer, we’re proud to do our part by providing solid jobs – from the service lane to our showroom – and the most reliable vehicles on America’s roads.

You know, while Ford built what is arguably the most successful company in history, the Great Depression lurked. But Ford, as much a visionary as an automaker, was characteristically prepared. By 1929, he’d opened assembly plants in Australia, India and France, and had successful dealerships on six continents. Far from abandoning his American operations, the brilliant industrialist was actually addressing several concerns: A staunch believer in peace through international trade, he was also ensuring Ford Motor Co.’s continued viability, despite a declining American economy. “Before everything else,” Ford would say, “getting ready is the secret of success.”

There’s a sweet logic there. We’re getting ready for a big 2010 – but first, we’re closing 2009 with an expression of gratitude for our customers and friends: Hassett, a six-time winner of the Ford Motor Co. President’s Award for Exemplary Customer Service, is tying ribbons on a pair of customer-appreciation events, the Lincoln “Wish List” event and the Ford Year-End Sales Event.

“Wish List” is how Lincoln does a year-end clearance: the season’s best values on the entire 2010 line, including the standard in luxury sedans, the MKS; the mighty midsized MKZ; the finer all-wheel drive crossover, the MKX; and the all-new seven passenger luxury crossover MKT.

Representing the latest in opulence and technology, the Lincoln line (featuring the popular Active Park Assist system) boasts unmatched power, environmental responsibility and high-tech comfort – from the MKT’s three rows of luxury seating to the MKS’s available EcoBoost™ engine (V8 thrust with V6 thirst) to the MKX’s panoramic Vista Roof™. This “Wish List” has it all, wrapped in phenomenal prices, outstanding financing options, generous rebates and great lease deals. That’s what we call an economic recovery!

Also waiting under our tree is the Ford Year-End Sales Event, which features great deals on some of America’s safest cars. In fact, when the Virginia-based Insurance Institute for Highway Safety awarded its “top safety pick” this week to 19 passenger cars for the 2010 model year, Ford Motor Co. led the way with six awards.

Subaru, another make we know a few things about here at Hassett, tied for second with five Insurance Institute awards. For the record, neither the Honda Accord nor the Toyota Camry were among the Insurance Institute’s 2010 “top safety picks.”

Ford’s Insurance Institute honors came on the heels of Motor Trend Magazine naming the Ford Fusion its 2010 Car of the Year. The Fusion – which Motor Trend dubbed the “do-it-all sedan [that’s] better, smarter, nicer, prettier, comfier, leaner, meaner and greener in every way” – is one of several Ford models featured in the spectacular Year-End Sales Event. Also featured is the Ford Escape, always a favorite of the J.D. Power and Associates Initial Quality Study.

“A business that makes nothing but money is a poor business,” according to old Henry Ford, and we couldn’t agree more. So we’re working hard to thank a community that has always embraced us. From our family to yours, have the safest and happiest of holiday seasons. We’ll see you out on the road!

Best,

Lou Evans, General Manager, Hassett of Wantagh

Posted in Awards and Special Recognition, Ford, Hassett Automotive, Lincoln, Mercury, Special Promotions, Subaru | No Comments »

An American Classic

November 17th, 2009

mustang

Elvis. Marilyn Monroe. Air Jordan. The Liberty Bell. The Big Mac.

There’s no shortage of American icons. Pick a genre, a sport, an era … create a category any way you choose, and it has an emblematic high point. A person, place or thing against which all others are measured. It has a best.

For many auto enthusiasts, the best model of all time – at least, the most influential – burst onto the scene at the 1964 World’s Fair. Its phenomenal success was not about quality construction. Not about remarkable functionality. Not even about the lusty 271 horses in its “K-code” high-compression, solid-lifter, four-barrel, 289-cubic-inch heart (the strongest of several available engines back in ’64).

This not-too-distant cousin of the tiny Ford Falcon (which bequeathed both engineering concepts and its Dearborn, Mich., birthplace) actually had only one major thing going for it: It was a total knockout, the sexiest thing on the road after the Queen of Sleek herself, the Corvette.

The Mustang, an aptly named rejuvenation of American iron, was wrought specifically to appeal to Baby Boomers with newly minted driver’s licenses – a younger generation that wanted nothing to do with Pop’s old buggy. And boy, did it work: With Ford still working out the kinks, the ’65 Mustang (including coupes, fastbacks and convertibles) became one of the top-selling models of all time, with more than a half-million orders.

By the time Steve McQueen chased bad guys out of San Francisco in 1968’s “Bullitt” (their ’68 Dodge Charger R/T 440 Magnum was no match for Bullitt’s ’68 Mustang GT Fastback, or McQueen’s steely cool), the Mustang had merged into the American mainstream. More than that, it had permeated the national bloodstream, pumping excitement into American drivers the way the Mercury Cougar, the Pontiac Firebird and other competitors never could.

Through up years and down years, the Mustang has endured. Ford’s show pony now ranks among the world’s elite performance cars, Mustang’s heart is stronger than ever (the latest GT-500 achieves a dizzying 530 HP) and retro styling recalls the model’s earliest days.

“It’s an affordable sports car that hit a niche,” says Sal Rivela, Hassett of Wantagh’s Pre-owned manager. “It was the definitive muscle car of the ’60s. It outlasted the Challenger and the Trans Am.”

The modern Mustang’s fantastic dependability is one of several major selling points. “Ford’s quality has surpassed Toyota and Honda, as far as reliability and mechanical operation,” Sal notes. “These cars just hold up better than ever.”

And when Ford opted for that retro look a few years ago – the sharp angles never looked hotter – it only fanned the flame. “It brought back all the people who wanted to drive the ‘Bullitt’ car,” Sal says, estimating that Hassett moves upwards of 10 used Mustangs a month and as many as 150 new ones annually.

Today, there are more Mustang options than ever – from V6s to V8s to convertibles to that monstrous GT500 – and Hassett carries them all.

“Of course!” Sal says. “Hassett Has It.”

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Hassett’s Perfect Storm

October 21st, 2009

Party-goers got inside the all-new Lincoln MKT at Hassett's Star Studded Evening Event.

What’s stronger than a wicked October nor’easter? Hassett of Wantagh!

Dozens of visitors braved brutal weather conditions Oct. 15 to attend Hassett’s version of A Star-Studded Evening, a nationwide Lincoln sales extravaganza that officially welcomed the 2010 MKZ and MKS sedans and the all-new, all-hot Lincoln MKT.

Hassett, Long Island’s No. 1 volume Ford/Lincoln/Mercury dealer, warmed its shivering guests with tremendous deals on some of the finest machines ever to grace American roads – particularly the 2010 MKT, a seven-passenger crossover featuring the ultimate combination of performance and fuel economy.

Soggy visitors were further rewarded with free food and drink; laughs and great tunes provided by D.J. Steve Harper and the WKJY Radio crew; and no-purchase-necessary entry into the coast-to-coast Star-Studded Sweepstakes, with a grand-prize package including a state-of-the-art Blu-ray player and a stunning 65-inch plasma screen.

Door prizes for the strong, weatherproof visitors included a brand-new iPod Touch.

Hassett Automotive General Manager Lou Evans said the dealership was “really happy with the Star-Studded Evening event,” especially considering the dreadful weather.

“Despite terrible conditions, people came out to see these great new products and they weren’t disappointed,” Lou said. “We had a great mix of familiar faces – previous customers who came out to see these all-new Lincoln products – and new friends who were drawn to Hassett for the first time by a Star-Studded Evening.”

The MKT, Lou added, is “a fresh offering by Lincoln to fill a new market segment – the luxury crossover – and it’s a winner.”

The newest Lincoln model features such state-of-the-art (and beyond!) amenities as the exclusive, panoramic fixed-glass Vista Roof™; the integrated Sirius Travel Link™ navigation system; the Sync ® voice-activated communications and entertainment system; a 3.5-liter Ecoboost™ twin turbocharged direct-injection V6; adaptive cruise control; and a collision-warning system.

The Star-Studded Evening was the latest of several successful 2010 showcases held this year at Hassett of Wantagh, including the Subaru Love at First Sight Preview Event in August and the Ford Taurus Premiere Event in June.

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Party On: New Lincolns Roll into Hassett Oct. 15

October 6th, 2009

You know that Lincoln you’ve always wanted? It’s waiting to meet you at Hassett of Wantagh’s biggest Lincoln party of the year.

Hassett, Long Island’s No. 1 volume Ford/Lincoln/Mercury dealer, is proud to present A Star-Studded Evening, your best chance ever to drive off in a brand-new Lincoln MKZ or MKS, or to snag an all-new MKT – with terms and incentives sure to dazzle even the most savvy shopper. A Star-Studded Evening, a nationwide Lincoln sales extravaganza, kicks off at 5:30 pm Oct. 15 at Hassett, located at 3530 Sunrise Highway in Wantagh.

Hassett’s friends and fans will tell you this dealership knows how to throw a party. But A Star-Studded Evening raises the bar – bigger deals, bigger attractions and bigger prizes, including the no-purchase-necessary Star-Studded Sweepstakes, a winner-take-all in-person drawing for a home-theater package including a stunning 65-inch plasma screen and state-of-the-art Blu-ray player.

The real stars of the evening, though, will be the exquisite automobiles. Hassett of Wantagh is the first dealership to take delivery of the all-new 2010 Lincoln MKT, a seven-passenger crossover, along with the blistering hot 2010 MKZ and MKS sedans – three of the finest machines ever to conquer American roads.

With the exclusive panoramic fixed-glass Vista Roof™, available navigation system with integrated Sirius Travel Link™ and the Sync ® voice-activated communications and entertainment system, the all-new, all-hot Lincoln MKT is the ultimate combination of performance and fuel economy. Featuring three rows of total luxury for the driver and six passengers, a 3.5-liter Ecoboost™ twin turbocharged direct-injection V6, adaptive cruise control and a collision-warning system, the MKT is one giant leap for luxury crossovers – and thanks to A Star-Studded Evening, one small step from your driveway!

The 3.5L Ecoboost™ is also featured on the brilliant 2010 MKS – the first full-size luxury sedan to boast the boost. With the thrust of a V8, the thirst of a V6 and lavish amenities such as heated and cooled front seats, rear-window power sunshade and leather trim, there’s no more comfortable ride. With high-tech features like the exclusive Intelligent Access push-button starter, voice-activated navigation system, THX II-certified surround sound and the Sync ® communications and entertainment system, there’s no finer luxury sedan.

Sirius Travel Link™, the Sync ® system, the climate-controlled seats … you’ll find all the bells and whistles inside the stunning 2010 MKZ. But Lincoln’s sportiest and most affordable model has something even its bigger siblings don’t – an exhilarating zip that only America’s leading luxury automaker can deliver. From the Blind Spot Information System™ (with Cross Traffic Alert) to the Intelligent All-Wheel Drive to the sport-tuned suspension, everything about the MKZ is designed to provide the ultimate driving experience – and we haven’t even mentioned the phenomenal fuel economy, the six-speed SelectShift™ Automatic transmission, the Quietcraft™ interior…

Nobody combines luxury and performance like Lincoln. And nobody throws a party like Hassett of Wantagh. Food, drink, fun with the WKJY radio crew, the Star-Studded Sweepstakes and fantastic package deals on the planet’s sexiest luxury vehicles – that’s how Hassett gets down. Come on by from 5:30 pm to 9 pm Oct. 15 … we’ll show you.

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